"We love to grow" illustrates our reason to be: determination, understanding and passion.

"We love to grow" is the commitment, which unites everyone who works in our company. It expresses far more than simply the intense passion contributed by every member of the team for the breeding, sales and distribution of vegetatively propagated ornamental plants.

Selecta one is the driving force for market-relevant plants and concepts, on which the professional horticultural industry and trade can rely.

selecta one means that we are unique.

We are a family company with a tradition of sticking to our original values, which form the basis of our business and by which we are measured.

selecta one means that we belong together.

Our group, with its headquarters in Stuttgart in Germany, is made up of independent firms in a strong association. Together we take care of all the processes from breeding and development through production and marketing to sales, marketing and management.

selecta one means relevance.

We understand our central task as using our innovations in the product and marketing sector to participate actively in creating further development in the green market. As breeders, we are the first link in the chain and we are therefore eager to work together with each participant on the basis of partnership. This how we can create a green product world, which will win over and inspire gardeners, the trade and the end consumer.

selecta one means excellence.

Our production sites and products are certified to international standards in environment issues, quality assurance and social responsibility, including MPS-A, MPS-GAP and MPS-SQ certification.

selecta one sets the example.

Sustainability is the key concept in our dealings with our customers, members of staff and the environment. We see quality in products and process as a prerequisite, if we are to continue to develop successfully.

selecta one means out of the ordinary.

Reliability and trust are the essential foundations of our philosophy. We act responsibly towards our customers and are proud of our record in maintaining long-standing, lasting relations with customers.