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Press Release

We bring our Chrysanthemum open house to you in a digital exhibition during chrysanthemum week 2020

August 2020

We were ready and excited to host our face to face Chrysanthemum Open House 2020 held in Rionegro, for the first time during WK 35 the national Chrysanthemum Week Usually, during WK 9, we opened our doors to customers to present new varieties and technical updates, but everything changed with this challenging year. That’s why we decided to create new alternatives that allow us to connect with you. 

“It´s been a challenging year to all of the active members in the industry, but as breeders we have a responsibility with our customers to supply innovation, bringing new varieties into the market for them to grow… we had to find a virtual solution that allow us to continue with our open house as it is the place to meet and discover the most striking novelties, see tomorrow's principal market and consumer trends. On the bright side, this solution will allow us to show our introductions and reach customers in others locations around the world. ” Daniela Navarro, Selecta cut flowers Marketing manager 

Virtual Tour

Since Monday August 24 2020, we will launch the Chrysanthemum Virtual Tour, a digital showroom that not only showcases the videos and characteristics of newest introductions and best sellers, but it also links to additional pictures and offers the option to make trial orders or ask for technical advice in real time.   

Access to the Selecta Chrysanthemum Virtual Tour is free and open 24/7 for Growers, buyers from the trade, press and anybody who is interested in enjoying our products and collect product information at the same time.  For those who are interested in getting an individual virtual tour through the new varieties, during WK 35 please contact our marketing manager

Check out the tour HERE!