March 2017


Selecta one, Carnation 2017 Open House from Colombia and Turkey

 

 

We are excited to announce that we are hosting our cut flower CARNATION Open House and you are cordially invited to visit!


 

It is a great opportunity for growers to see the ongoing trials programs, and new product demonstrations. It also represents an opportunity for growers to share their views on the trials and contribute to the planning of future introductions to our cut flowers assortment… we love to grow with you.


 

The 2017 Selecta Open House will provide an overview and tours of the trials currently in place. Present new varieties, great ideas, and technical updates with profits in mind, is the place to meet and discover the most striking novelties, and see tomorrow's principal market and consumer trends.


 

The Selecta Colombia Open House (Bogota. Colombia), will open its doors on March 13th through March 16th 2017 at Aurora, farm Palmira.


To confirm your visit please contact:


Oscar Cuartas: cel: 3174316313, o.cuartas@selectacolombia.com


 

Turkey Open House will open its doors on March 18, 2017, in the facility of Antalya Tarim, Aspendos Bulvari 37.

Please contact Salih Durmazkan at salih.durmazkan@antalyatarim.com.tr for further information and reservations.


 

Come and find out how you can upgrade your program with us.

 

See our Carnation 2016/2017 Trail Leaflet here.

 

 

 

January 2017

Selecta one present at IPM 2017, with pot plants and for the first time cut flowers!
From January 24 - 27, 2017

 

At the IPM 2017 in Essen (GER), the world’s leading trade fair for horticulture we will be
presenting highlights of the assortment at the usual place in hall 2 stand D25. On 180 m²,
we will exhibit Poinsettia, pot plants and for the first time cut flowers, offering a wide top
quality assortment for Carnation, Gerberas, Gypsophila, Solidago and Chrysanthemum
for the horticultural sector worldwide.


We invite you to stop by the our Selecta one booth to explore our value added Pearls®
Gypsophila varieties: Blossom, Ginga-way and Petite, and learn from first hand
experience how our varieties are superior to many comparable products on the market
today. To see our new chrysanthemum product line, our Barbatus Lady Ingreen success
and our Carnation and Gerbera novelties! We hope you’ll join us!

 

 

20 Years and Counting! Selecta Cut Flowers is Celebrating 20 years

 

 

20 years we are grateful to be celebrating of business success—starting back in 1996 as FLEURALIA and now as Selecta One.


Based on two decades of industry expertise on breeding, producing and marketing vegetative propagated cut flower plants, Selecta one has been offering a wide top quality assortment for Carnation, Gerberas, Gypsophila, Solidago and Chrysanthemum for the horticultural sector worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment.


With in this celebration we reassure our commitment with our customers, the years, and their faith in our ability to support them, that has sustained us. We look forward to continuing to serve our valued customers for many years to come. Today we say “We love to grow”, a commitment which unites everyone who works in the company. It expresses far more than simply the intense passion contributed by every member of the team for the breeding, sales and distribution of vegetatively propagated cut flower plants.


Thank you! We will continue to serve our best to you for more years to come.


Selecta one team.

 

 

A new face at Selecta Colombia

Welcome Cindy Cruz, new sales representative for Selecta Colombia, a sales division of Selecta Cut Flowers


 

In her new role, Ms. Cruz. will support Selecta´s market development activities in Colombia. She is an Agronomist graduated from UDCA (University of Applied Sciences and environmental). She completed her professional internship at the Tropical Agronomic Research and Teaching Center (CATIE), Costa Rica. Her experience focuses on the commercial management of organic products in the floriculture sector.


“I am passionate… In Selecta Colombia I am willing to learn and always give the best of my training and experience in order to contribute to the team and work together to meet the goals proposed.”


 

You can contact her at c.cruz@selecta-one.com, or to the mobile number +57 317 367 6809

 

 

July 2016

 

A new face at Selecta One Japan

 

Selecta One companies have incorporate a new area manager in Japan, to provide better service.


Therefore, we inform all our business partners, that from 1st July 2016 Shinya Ogata will be the area manager of prefectures Fukushima, Tochigi, Chiba, Nagano, Shizuoka, and Aichi in Japan for all the crops (Carnation, Gypsophila, Gerbera, Solidago and Mums). Shinya Ogata lives in Nagoya, Japan and has a huge experience in cut flowers.

 

All other areas will be under Paul Pepping.


You can contact with him at:

Shinya Ogata

Mobile phone: +81 90 6068 9573

Mail: s.ogata@selecta-one.com


With this change we wish to offer a better service and more direct attention.
We appreciate the confidence placed in Selecta and hope to advance our business relationship.


For more information email

cutflowers@selecta-one.com

 

 

 

 

January 2016

 

Selecta announces realignment of corporate communications

 

Selecta becomes Selecta one - The Selecta Group with headquarters in Stuttgart, Germany presents a new corporate design at the IPM 2016 trade fair.


The Company announces that in the future all companies within the group will appear on the market under the brand name Selecta one. The company names and legal forms of the group members will be unchanged. A new logo, a new claim and many other positions reflect the reorientation.


Nils Klemm, CEO of Selecta: “We developed our functional and emotional brand values in several workshops and consequentially deduced our value description and our new claim. With our new, clearly stated brand promise we express that Selecta – also in changing times – is and stays a stable family business on which all our partners can rely.

 

 

We love to grow

 

 

The new claim „we love to grow“ is a commitment, which unites everyone who works in the company. It expresses far more than simply the intense passion contributed by every member of the team for the breeding, sales and distribution of vegetatively propagated ornamental plants. "We love to grow" also stays for customer proximity – with determination, understanding and passion. “Our employees’ feeling of togetherness is unambiguously visualised in our new logo”, states Per Klemm, CEO of Selecta. “The new appearance gives our concern to work together with every member of the green market and create a green product world a big boost.”

We will be presenting our new look at the IPM 2016 and invite you to visit us at our booth D25 in hall 2.


At the same time, we are launching a new website under the domain www.selecta-one.com and are changing our e-mail addresses to @selecta-one.com. The website presents itself modern, innovative and customer-oriented. With an extensive overhaul we adjusted our website to a responsive design, hence the latest state of the art.


You can be confident that gaining and maintaining your trust will remain our top priority. We love to grow with you, our valued business partner.

 

 

December 2015

 

 

Merry Christmas and Happy Holidays,

from the Selecta CutFlowers Team!

October 2015

See you at 2015 Proflora®, you can´t miss it for anything in the world!

 

We invite you to stop by the Selecta Cut flowers booth (#2007) and share with us a unique experience we created just for you, during the top fresh-cut flower show in the Americas, the 13th edition of Proflora®, held from the 28 to 30 October 2015 at Corferias in Bogotá.


We will have a bunch of colourful Gerberas, Carnation and Chrysanthemum flowers to go along with our well-known Gypsophila varieties: Pearls® Petite and Ginga-way and our innovative and original Estelle® Solidago, for you to see and enjoy.

 



Visit us and learn from first hand experience how our varieties are superior to many comparable products on the market today. We hope you'll join us!



 

You don’t want to miss what we have planned for you, remember the Selecta Cut Flowers booth #2007. See this link for our location http://proflora.org.co/mapa/


Click for more info

September 2015

"Gold Medal" and "Best in Class" made us really proud! Congratulations are in order to Plazoleta Bazzani and Agroindustria Santa Cecilia

 

Plazoleta Bazzani, a flower farm located in the outskirts of Bogota, specialised in growing and selling fillers and focal flowers, and proud owners of Perfection® program, won Gold Medal, with Selecta's Estelle® Solidago at Flowers Expo Moscow 2015. The exhibition was held September 8-10, on the territory of the International Exhibition Center “Crocus Expo”, the most modern exhibition complex in Russia Moscow.

More info at www.laplazoleta.com


Agroindustria Santa Cecilia, specializes in the production of color-vibrant Gerberas available to international markets all year round. It won the "Best in Class" award at the 2015 SAF Outstanding Varieties Competition for Black Jack, Selecta bred yellow Gerbera.  The SAF Amelia Island 2015 - 131st Annual Convention, took place Sept. 9-12, 2015 in Florida, USA.

Congratulations!


June 2015

Pearls® Blossom and Ginga present at The International Floriculture Expo, that opens next week in Chicago, June 8 to 10, 2015!

The International Floriculture Expo (IFE) is the only industry-wide leading trade show and educational program serving all segments of the floriculture process. This is where the floral industry meets and grows, displaying their latest and greatest varieties. The annual event brings together more than 225 exhibit suppliers and 500 pre-qualified floral industry buyers, merchandisers and decision makers for a full day of education and three days of networking, sourcing and celebrations of the floral industry.

 

We invite you to Stop by the Latinflor stand to explore the best Gypsophila varieties: Pearls Blossom,  Ginga-way and Petite, and learn from first hand experience how our varieties are superior to many comparable products on the market today. We hope you ll join us!

 

Latinflor, Booth # 102, see link with location

www.floriexpo.com/exhibitorlist/2015-exhibitor-list

 

 

 

March 2014

Selecta Carnation Open House

 

You are cordially invited to visit our CARNATION Open Houses in Colombia and in Turkey.

Selecta Colombia is hosting an open house from Monday 10 to Friday 14 March (Week 11) at Aurora, farm Palmira. To confirm your visit please contact:
Oscar Cuartas: cel: 3174316313, o.cuartas@selectacolombia.com

 

The Open House in Turkey will open its doors on March 8, 2014, in the facility of Antalya Tarim, Aspendos Bulvari 37. Please contact Andre Lek at a.lek@selecta-one.com for further information and reservations.

   

 

 

February 2014

Pearls Petite - brighter than Stars

 

Pearls® Petite is an ideal bouquet filler. This long-lasting variety has small, semi-double flowers concentrated on a dense inflorescence and carried on strong and stable stems. It has terrific display volume. Fresh, new genetics specially designed to use in bouquets. 

 

 

 

 

 

 

 

January 2014

Selecta New Face

 

We are happy to announce that Oscar Cuartas will follow up as  Sales Manager of Selecta Colombia. Oscar is an agronomic engineer with experience in the field, as well as more than a decade of experience in sales and marketing. Oscar has been able to collect profound knowledge of various areas, such as breeding, cutting, and cut flower production. His special area of expertise is carnations, which is one of Selecta’s core crops. Oscar will be in charge of South, Central, and North American market. We are proud to have Oscar Cuartas join our team.

You can reach him at o.cuartas@selectacolombia.com

  

 

 

September 2013

See you at 2013 Proflora

 

The Selecta booth is the 2013 Proflora location you don’t want to miss!

Selecta Cut Flowers presents new varieties and great solutions with your profit in mind.

Stop by and learn how our varieties are superior to many comparable products on the market today. We hope you’ll join us!

Selecta, booth# 2108

 

 

 

September 2013

Walker won Gold Medal

 

MOSCOW, RUSSIA - Walker, Selecta’s red carnation, won Gold Medal at “FlowersExpo’2013” in Moscow, Russia. The Jury included leading specialists and experts of the floriculture sector.  Evaluation was carried out on a 10-point scale according to the following criteria: conformity to the declared variety, decorative value, plant’s quality.

Walker is a reliable variety in all aspects: excellent growth and productivity, very good quality. This high quality variety has thick stem and a big red flower. For this competition Walker was supplied by La Gaitana Farms, a grower of top quality carnations and spray carnations, located in the Savanna of Bogotá, Colombia. To learn more about this company visit www.lagaitanafarms.com.

 

 

 

 

 

March 2013

Selecta Open Day in Turkey

 

We are excited to announce that we are hosting an open house this Saturday, March 16. The 2013 Selecta Open House presents new varieties, great ideas, and technical updates with profits in mind. Come and find out how you can increase your profits with us.

The Open House will open its doors March 16, 2013, in the facility of Antalya Tarim, Aspendos Bulvari 37.

Please contact Andre Lek at a.lek@selecta-one.com for further information and reservations.

 

 

 

 

February 2013

World Novelty!

 

Our very successful next-generation Solidago program keeps on getting better:

 

Estelle is the whitest Solidago on the market! This highly productive variety is easy to grow, early to flower, and quick to harvest. It has heavy stems with large, creamy flowers. Estelle is excellent for tinting.

 

 

 

 

 

 

November 2012

A new face at Selecta

 

BOGOTÁ, COLOMBIA - Selecta Colombia, a sales division of Selecta Cut Flowers, has appointed Paola Coba as its Junior Sales Manager.

In her new role Mrs. Coba will support Selecta’s market development activities in Colombia. After graduating as an agronomic engineer at the Earth University in Costa Rica, she has worked internationally and nationally collecting her experiences in the floriculture industry. “I’m delighted to share my experience in floriculture business with Selecta,” Coba said. “It’s my ambition to work with growers, support them, and build a strong relationship with them.” She brings strong organization skills and a very pro-active and dynamic attitude.

Due to growth in business and in order to better serve the needs of our customers Selecta Cut Flowers also plans to expand its sales department by add another employee in the near future.  

 

 

 

October 2012

The new catalog is here!

 

Check out our new cut flowers catalog! Flip through it now at this link here to find a broad assortment of innovative, top-quality carnations, gerberas, gypsophila and solidago. Learn all about the Pearls® Series of gypsophila, browse the newest introductions for 2013, and see top-selling varieties.


See digital catalog here!
Download catalog pdf

 

 

 

Click here to see the video.

June 2012

2012 Memorial Day Flowers

 

On Memorial Day, May 28, more than 50,000 roses and more than 1,000 bouquets were handed out at Arlington National Cemetery to help observe Memorial Day.  Selecta has participated in this event as a sponsor since 2011, and Pearls Blossom was used in red-white-blue bouquets.

“It is truly incredible how many people we have touched with flowers this weekend. I could not begin to count the number of people crying in my arms while they thanked me, and it all seems so reversed. A few simple stems meant so much to each of them,” said Kevin Clifford, a co-organizer of the event.

 

   Click here to see the video.    

 

 

May 2012

Everest won The Best Introduction Award

 

We are proud to inform you that during the the “Flower Power” exhibition at the Keukenhof, Lisse, The Netherlands, EVEREST,  the new white standard carnation, won the “Best New Introduction” award.

Everest received many compliments because of its clean pure white color, perfect flower form, smooth petals, and a good stem length. The flowers showed a refreshing impression.  During the flower trial at the nursery of “Nieuwland” in Hoek van Holland, the variety showed a quick first flush, good quality, good stems and a promising re-growth.

 

 

 

 

The longest table decoration in the world

 

On April 29, more than 160 florists in Ludwigsburg, Germany, created the longest table decoration in the world, covered with more than 1000 floral arrangements (1024 m/3360 ft long). The entry in the Guinness Book of Records is still open, but all participated florists agreed that this action was a great event!

Selecta donated more than 10 000 gerberas for this event. Right after reaching this record, all arrangements were available for sale. The money collected from the sale was earmarked for the Red Cross

   Foundation.

 

 

 

December 2011

 

Selecta Open Day

 

SELECTA OPEN DAY in Turkey – it is a special event that took place for the third year in the facility of Antalya Tarim, Selecta’s agent in Turkey. Our experts presented to all growers and exporters from the Antalya area Selecta’s commercial varieties and new introductions. Together with our visitors we discussed the possibilities how to increase their business and flower export. The main markets for Turkey are Russia, UK, and Holland. The day was filled with fun and refreshments, too!

It was a fantastic event and we would like to take the opportunity to say a special Thank You to Mr. Salih Durmazkan, who organized this event.

 

 

 

September 2011

 

Designed by Ivan Moreno.

 

Discover on our website new ideas, including flower arrangements, from the floral designer expert, Ivan Moreno. With his passion for flowers, he created innovative arrangements using Selecta’s varieties, such as Pearls® Gypsophial, various Carnations: Don Pedro, Goblin or Hermes Orange, and Gerberas: Marinilla and Bolivar. 
Visit our Photo Gallery for ideas and inspirations brought to you by Ivan Moreno.
Ivan Moreno has floral design in his veins. He was 14 years when began to work as a florist. Thanks to his talent and passion, Moreno took over design at a floral shop at the age of 16. Currently, through more than 25 years of a floral career, he has not stopped in exploring, investigating and studying the floral art in all of its facets.

Moreno's talent has been recognized in the industry of floral design, such as his appearance among the 30 best floral artist of the world, in the book World Flower Artist 2 (published by Sodo Publishing Japan), with the contribution of Florists' Review in 2000. Ivan Moreno also won the first place in the Colombia CUP and other competitions, leading him to his 2004 representation for Latin America in the Interflora World Cup in Melbourne, Australia.

 

September 2011


Selecta launches its new website. 

Selecta Cut Flowers has launched a dynamic new website packed with customer-focused tools like:

  • Advance Search lets you browse our product easier and faster.
  • Brief news gives updates from Selecta on topics that impact your business.
  • Research and Showrooms map allows you to find our trial locations  orldwide and request an appointment to see Selecta’s products.
  • A printable Wish List helps you to create your own product preference list.
  • Download Center offers an easy access to images for your marketing needs.
  • Virtual Catalog allows you to browse pages of our catalog online.

 

Selecta Cut Flowers serves their customers with excellent genetics of various cut flower species. Our products, combined with our market-leading service and technical support will provide growers with the best solution to meet their needs. We understand the unique demand cut flower growers face. We are doers who make our decisions in the fields, side-by-side with you, and innovators who support you in staying a step ahead. This new website illustrates these goals.